Maybe this is just me getting older, but I genuinely miss what the internet used to feel like. Not necessarily the dial-up tones or waiting 14 years for a song to download on LimeWire while hoping it wasn’t secretly a virus… although, honestly, there’s something weirdly nostalgic about that too. I miss the personality of the old internet. Everything feels so polished now. Everyone is a “brand”. Every app wants engagement, optimisation, consistency, strategy, content pillars, hooks, niches, algorithms and watch time. Back then, the internet felt chaotic in the best possible way. People made glittery websites for absolutely no reason. Your profile song on MySpace was a serious life decision. Your MSN display name was basically emotional warfare aimed at one specific person. And somehow we all accepted that every computer in existence probably had at least seventeen viruses. I miss logging onto MSN after school and immediately changing my status to song lyrics that were very clearly aimed...
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